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Cosmetics is a tricky thing to write about for a guy. So after hours of research and talks with female colleagues, here’s what I found about lipsticks and the companies that sell them.

There are a bunch of factors that decide how great a brand is. The variety they offer, the quality and the pricing are probably the most crucial ones. In addition, availability is another concern. Other factors include how long the lipstik stays, its texture and the shades available.

The best lipstick for you is which goes with your preferences. Do you like creamy texture, darker colours, or are you just concerned about how long they last?

So, here are my picks for the best lipstick brands based on the factors mentioned above.

With sustainability on the rise, we’ve all become conscious of what we wear and the products we use. We have now entered an era where environmentally conscious and friendly makeup and skincare products are on the rise. Consumers are now becoming more attentive to the ingredients used and the science behind cosmetics. The change in mindset has put vegan beauty in the spotlight. Here are 11 vegan beauty brands in India that are worth trying!

Seven months on, while we’re still in the grips of the pandemic, we must admit that the situation has definitely taught us a thing or two about our buying habits. It’s safe to say that by now, we’ve all learnt to be mindful of our choices, to analyse the repercussions of our purchases, and most importantly, strive to support local businesses. In our quest to try and buy local, we’re spotlighting three new beauty brands that are making noise for all the right reasons, from being totally toxin-free to being earth-friendly. Take a look at why they deserve a place in your beauty closet…